No doubt, the consummate marketer Lily Bollinger, who up until her death in 1977 tirelessy travelled the world promoting the brand, would be pleased that her Champagne is a favourite of one of the world’s most sophisticated and stylish spies!
Of course, Lily herself didn’t shy away from the limelight. She is perhaps most famous for the following oft-repeated quote about when to drink Champagne: “I drink it when I’m happy and when I’m sad. Sometimes I drink it when I’m alone. When I have company I consider it obligatory. I trifle with it if I’m not hungry and drink it when I am. Otherwise, I never touch it—unless I’m thirsty.” (Lily Bollinger, 17 October 1961, Daily Mail, The Wine Doctor).
But as Chris Kissack of the Wine Doctor notes, Lily’s marketing prowess was just one of her many skills: “She was a hard taskmaster, personally directing operations in both vineyard and cave, everything from harvest and selection through to fermentation and blending. It is perhaps not surprising that much of Bollinger’s success today is traced back to her exacting methods.” (Bollinger, The Wine Doctor).
Bollinger was founded in 1829 by German businessman Joseph Jacob Placide Bollinger, who partnered with Athanase Hennequin de Villermont and Paul Renaudin. The Germans were huge fans of Champagne in the early 19th century and other famous German nationals, including Johann-Josef Krug and Charles Heidsieck, also founded their own great Champagne Houses during this period.
The individualistic style of Bollinger Champagne is partly due to the fact that it is one of the few Houses to ferment all of its vintage cuvées and some of the non-vintage wine in seasoned oak barrels. Bollinger believes the oak barrels allow for a more gradual oxidation of the wine,.. [Read More]