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"Cellarit helped me sell my wine at a price that
I could never have achieved on my own or through an auctioneer.
So thanks once again for providing such a great service."
» more customer testimonials

Cellarit can provide shipping boxes, if required

Your wine enjoys perfect storage conditions pending sale
...and you get money in the bank each month

You're selling to retail buyers, collectors, restaurants & trade
Cellarit's popular gift service creates extra demand for your wine

Buyers flock to Cellarit from all around Australia and the world
They come back regularly for great wine and customer service

Happy customers, both buyers & sellers...that's what it's all about!
Cellarit strives to provide top service, satisfaction and value for money

Sell Wine with Australia's Largest Online Marketplace

Bonus 3-Months FREE STORAGE Offer for Wine Sellers
View Full Details Of Offer▼

Get higher prices

Put Australia's largest wine marketplace - with 4,000+ wines available - to work for you! All that top quality wine attracts a growing global audience to help you sell wine for the highest prices possible.

Pay lower fees

Your costs are low, just storage (3-months free then $2.90/dozen/mo), insurance ($0.60/mo per $1,000) and commissions. Buyers and sellers commissions are 12.5% each ($2.20 min.), very low by industry standards.

Sell wine easily

Valuation tools, email updates and more make it easy to sell wine. You control the price and quantity. Cellarit takes care of the rest including: licensing, advertising, payment processing, delivery and invoicing...and payment to your bank account.

"I'd Like to Sell Wine, How Do I Get Started?"

We'll Collect Your Wine Australia-wide & Cap Your Transport Cost
We pay the transport for any amount above the first 5 dozen

Selling Wine is Easy
~ Get Started Now ~

~ It's Free To Register & There's No Obligation ~

More info about getting started and sending wine to Cellarit▼

Sell Wine | Tips, Valuation & All the Details!

Find the right price to sell your wine

Finding optimal selling prices is a snap with handy wine valuation tools including our "intelligent" link to the Wine-Searcher database of wine prices. Winesearcher is the "Google of wine" and buyers flock to it from around the world to help them with wine valuation and buying decisions.

To take advantage of this free wine pricing tool:
  1. Login to your Cellarit account
    - if it's your first login, use the Catalog My Wine tool to create an inventory of your wine collection
  2. Click on the pricing icon next to a wine and then on the link to Winesearcher
    - within seconds you'll see a results page of current prices for your wine from various retailers
  3. Enter a sell price for your wine that's competitive with the other listings shown on Winesearcher
If there's no current price listed on Winesearcher (above), consider trying the following for valuation:
  • Check the Cellarit Wine Market to see if the same wine is listed for sale and consider setting a slightly lower price
  • Use your purchase price plus a reasonable markup above your cost to set a selling price
  • Type your wine into Google for pricing clues or contact us

Here's what happens instantly and automatically when you list wine for sale...

  • Your "My Wine Cellar" list updates to show your bottles are listed for sale in the Wine Market
  • Your bottles are added to the live Wine Market listings and available to wine buyers
  • Your bottles are also featured in the new listings tab of the Wine Market

...And within hours your wine is also advertised via a variety of channels!

  • Your bottles are advertised via wine search engines (such as Wine-Searcher).
  • Your bottles are advertised via search results when somebody types "buy [winery] wine" into a search engine (such as Google). Cellarit invests heavily to ensure buyers can find your wine.
  • Each day the Cellarit Newsletter features new listings, including yours, to thousands of subscribers world-wide

Commissions, proceeds & payment when you sell wine

  • Your wine listing price is inclusive of the 12.5% buyer's commission (min. $2.20/bttl)
The buyer's commission is part of your wine's listing price so buyers know exactly how much it costs. This allows your wine to be advertised on a "like for like" basis compared with other retailer's wine (see the "advertising" information above). This is extremely important because we're trying to help you sell wine at a retail price instead of wine auction prices. Buyers hate surprises and a buyer's fee on top of the advertised price will scare them away or they'll buy from another retailer for less.
  • Your seller's commission is also 12.5% (min. $2.20/bttl) but you get up to 1.75% of that back in credits for reduced or even free storage!
  • Your proceeds are calculated after subtracting the buyer's and seller's commission: Proceeds = Listing price-Buyer's commission-Seller's commission
  • Payment of your proceeds (net of any wine storage fees) is direct-deposited to your bank account on the 15th day of the month following your sales. Note: only net payments totaling $50 or more are transferred; lesser amounts will roll-over to the next month.
  • GST is included in all of Cellarit's fees and charges and Cellarit handles all GST aspects of the sales process as part of its service

You can make price changes anytime

  • You can change your price anytime. If your wine is selling so quickly that it's "flying out the door" consider raising the price. If your wine isn't selling consider lowering the price (it will feature on the "price drops" tab for added exposure).
  • You can add more bottles for sale or remove bottles from sale anytime and as much as you wish

What happens when somebody buys your wine

  • Your bottles are automatically removed from the Wine Market and your 'My Wine Cellar' list
  • You receive an instant notification email each time you sell wine
  • You receive a summary list of wine sales on your monthly invoice via email along with a PDF version for your files
  • Your account is credited for the proceeds of your wine sales at the end of each month

What you can't expect from Cellarit when you sell wine

The Cellarit model is somewhat unique and sits somewhere between wine retail and wine auction. There are pros and cons accordingly.
  • Cellarit does not "push" wine. If somebody's looking for a certain wine or vintage or winery, etc., we've heavily stacked the odds in your favour so they'll find their way to the Cellarit site and buy your wine at the price you've set.
  • We can't guarantee a time-frame when you sell wine - some wine sells quickly and some wine doesn't. If it's a popular or well-know wine that's well-priced it will sell more quickly. If it's an unknown wine or a wine with a limited audience it will take longer to sell.

Although it may take longer to sell wine with Cellarit, we're confident that you'll achieve better prices and that our low fee structure will put more money in your pocket!

More Information is Available:

See Wine Auction Comparison | Sell Wine FAQ's | Transport Calculator | Testimonials | Loyalty Program | Terms & Conditions  or  Contact Us