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"Cellarit helped me sell my wine at a price that
I could never have achieved on my own or through an auctioneer.
So thanks once again for providing such a great service."
» more customer testimonials

Selling Wine is Easy
~ Get Started Now ~

~ It's Free To Register & There's No Obligation ~

Questions? See Sell Wine Info, Sell Wine FAQs
Call 1 300 48 58 68 or Email Us



Cellarit can provide shipping boxes, if required
We'll collect your wine from your door (!)
for just the cost of the 1st dozen + transit insurance


Pending sale, your wine enjoys perfect storage conditions
You're in complete control of prices & quantities for sale
You receive an email when you sell wine
...and money in the bank each month!



You'll be selling to retail buyers, collectors, restaurants & trade
Cellarit's popular gift service
adds an extra dimension of demand for your wine



Buyers flock to Cellarit from all around Australia and the world!
They're looking for vintage wines, convenience & value
they can't find elsewhere
Buyers love next-day delivery & other amenities
that help you sell your wine



Happy customers, both buyers & sellers...that's what it's all about!
Cellarit strives to provide
top customer service, satisfaction and value for money

Sell Wine with Australia's Largest Online Marketplace

Get higher prices and pay lower fees

Put Australia's largest wine marketplace - with over 4,000 wines available - to work for you! All that top quality wine, plus aggressive advertising, attracts a growing global audience to help you sell wine for the highest prices possible.

But your costs are low! After receipting ($6/dozen), your only costs are storage ($2.70/dozen/mo), insurance ($0.60/mo per $1,000) and commissions. Buyers and sellers commissions are 11.5% each ($2.20 min. for each), very low by industry standards. Plus, you get storage credits up to 1.5% of your wine sales - so it's possible to pay little or no storage when you sell wine!

News Flash! Enjoy FREE Storage & NO Handling-in fees for a limited time (details)

Sell wine easily, be fully informed and in full control...

We make it easy for you to sell wine with special valuation and selling tools, instant email updates and much more. You control what to sell, its price and quantity. Cellarit takes care of all the details such as: licensing, advertising, payment processing, packaging, wine delivery and invoicing...through to payment to your bank account.

...Plus we'll collect your wine Australia-wide for just the cost of the 1st case!

When you sell wine with Cellarit, it's kept in our specialised wine storage facility pending sale. If your wine isn't already in storage with Cellarit we'll collect & transport your initial transfer from anywhere in Australia for just the cost of the 1st case! Transit insurance is additional at 1% of value.

"I'd Like to Sell Wine, How Do I Get Started?"

First, please sign up to open your account. It's free, it only takes a minute and there's no obligation. Then, click 'Catalog My Wine' to create an inventory of your wine and determine values and 'Transfer to Cellarit' to schedule a pickup on any business day. You'll receive a confirmation email with your pickup request details, list of wine and its insured value.

Upon arrival we'll inspect and verify your wine vs. your inventory list, bar-code it and place it into your personal wine storage account. This process generally takes a week from pickup. You'll receive a detailed receipt report via email...and from that moment, you can start to sell wine!

It's easy to sell wine and we're here to help! Just call us on 1 300 48 58 68 or drop us an email.

For more information on fees & commissions see storage costs, find the transport cost for your 1st transfer and view our terms & conditions. Also see Sell Wine FAQ's.



Sell Wine | Tips, Valuation & All the Details!

» What's the right price to sell my wine?"

Determining optimal selling prices is a snap using Cellarit's handy wine valuation tools including our "intelligent" link to the Wine-Searcher database of wine prices. Winesearcher is the "Google of wine" and buyers flock to it from around the world to help them with wine valuation and buying decisions.

To take advantage of this free wine pricing tool:
  1. Login to your Cellarit account, click on the pricing icon next to a wine, then the link to Winesearcher
  2. Within seconds you'll see a results page of current prices from various retailers selling your wine
  3. Enter a sell price for your wine that's competitive with the other listings shown on Winesearcher

  • The Cellarit Wine Market to see if anybody else has the same wine for sale
  • Wine Auction results (but make sure to add the buyer's commission to the prices shown!)
  • Your purchase price - consider adding a reasonable markup that reflects the time held, costs of storage, etc. for your wine
  • If all else fails try typing the wine into Google for pricing clues or contact us

» Here's what happens instantly and automatically when you list wine for sale...

  • Your Wine Cellar updates to show that your bottles are listed for sale in the Wine Market
  • Your bottles are added to the appropriate sections of the Wine Market, available from that moment to a world-wide audience of wine buyers
  • Your bottles are also featured in the new listings tab of the Wine Market

...And within hours your wine is also advertised via a variety of channels!

Here are just some of the ways that Cellarit helps you sell wine...and what your fees go towards:
  • Your bottles are advertised via wine search engines (such as Wine-Searcher). Cellarit pays fees to each service to help you sell wine.
  • Your bottles are advertised via the search results when somebody types "buy [winery] wine" into a general search engine (such as Google). Cellarit invests heavily in website "search engine optimisation" to ensure buyers can find your wine.
  • Each month the Cellarit Newsletter features new listings, including yours, to many thousands of subscribers world-wide. Each day active wine buyers register or join the Cellarit mailing list - it's been building up to its current size for many many years.
  • We're always working on new ways to highlight your wine and make it as easy as possible for buyers to find and purchase your wine

» Make changes anytime and even sell wine at different prices

  • You can change your price anytime. If your wine is selling so quickly that it's "flying out the door" consider raising the price. If your wine isn't selling consider lowering the price (it will feature on the "price drops" tab for added exposure).
  • You can add more bottles for sale or remove bottles from sale anytime and as much as you wish
  • You can also sell the same wine at different prices. For example, if you have 12 bottles of the same wine you may want to sell 6 bottles at $50 each and 6 at $55 each.

» Here's what happens the moment you sell wine

  • Your bottles are automatically removed from the Wine Market and your 'My Wine Cellar' list
  • You receive an instant notification email each time you sell wine
  • You receive a summary list of wine sales on your monthly invoice via email along with a PDF version for your files
  • Your account is credited for the proceeds of your wine sales at the end of each month

» Commissions, Proceeds and Payment when you sell wine

  • Your wine listing price is inclusive of the 11.5% buyer's commission (min. $2.20/bttl)
The buyer's commission is part of the listing price of your wine so buyers know exactly how much it costs. This method allows your wine to be advertised on a "like for like" basis compared with other retailer's wine (see the "advertising" information above). This is extremely important because we're trying to help you sell wine at a retail price instead of wine auction prices. Buyers hate surprises and a fee on top of the advertised price will scare them away or they'll buy from another retailer for less.
  • Your seller's commission is also 11.5% (min. $2.20/bttl) but you get up to 1.5% of that back in credits for reduced or even free storage!
  • Your proceeds are calculated after subtracting the buyer's and seller's commission: Proceeds = Listing price-Buyer's commission-Seller's commission
  • Payment of your proceeds (net of any wine storage fees) is direct-deposited to your bank account on the 15th day of the month following your sales. Note: only net payments totaling $50 or more are transferred; lesser amounts will roll-over to the next month.
  • GST is included in all of Cellarit's fees and charges and Cellarit handles all GST aspects of the sales process as part of its service

» What you can't expect from Cellarit when you sell wine

The Cellarit model is somewhat unique and sits somewhere between wine retail and wine auction. There are pros and cons accordingly. Also, over the years wine investment companies such as Heritage Fine Wines and WineOrb (both defunct) used a commission-based sales force to phone prospects with high-pressure pitches to sell wine.
  • Cellarit does not "push" wine. If somebody's looking for a certain wine or vintage or winery, etc., we've heavily stacked the odds in your favour so they'll find their way to the Cellarit site and buy your wine at the price you've set.
  • We can't guarantee a time-frame when you sell wine - some wine sells quickly and some wine doesn't. If it's a popular or well-know wine that's well-priced it will sell more quickly. If it's an unknown wine or a wine with a limited audience it will take longer to sell.
  • The economic environment may influence how much wine you sell, the price and the timeframe. Wine is a luxury item for most people so it stands to reason that economic circumstances will affect wine sales for better or worse.
Although it may take longer to sell wine with Cellarit, we're confident that you'll achieve better prices and that our low fee structure will put more money in your pocket!

» More Information is Available:

Questions? See Sell Wine FAQ's  Terms & Conditions  or  Contact Us