The Cellarit Loyalty Program

If you're passionate about wine we believe you'll also be passionate about Cellarit.
And passion should be rewarded with real, attainable benefits that never expire.
Best of all, it's free, automatic and easy!

» Wine Buyer Benefits: Reduced or Free Storage

When you buy wine 'delivered' into your storage account (just choose Free Storage as your 'delivery' option during checkout), we reward you with 1 month's free storage plus 200 loyalty points and up to $2.00 of storage credits for every $100 spent depending on your tier level. You'll be paying little or no wine storage on your purchases before you know it. Give it a try, Buying Wine for storage now, then check your loyalty points and credits. If you don't already have a wine storage account, we'll automatically set one up for you. Starting your wine cellar couldn't be easier!

» Wine Seller Benefits: Reduced or Free Storage

When you sell wine we reward you with 200 points and up to $2.00 of storage credits for every $100 sold depending on your tier level. So it's possible to pay little or no storage fees while selling your wine (more about selling wine). Even better, if you use your sales proceeds to buy other wine you receive a 10% discount on your purchase courtesy of our Sell, Swap & Save program. It's a great way to refresh or diversify your cellar by securing discounted bargains!

Bonus: Earn a 10% Sell, Swap & Save Discount when you sell wine!

When you use your sales proceeds to buy wine:

For every $100 of wine sold you can buy $100 of wine for just $90 plus you earn up to 4% additional storage credits (up to 2% each for buying wine and selling wine depending on your tier level).

Total cost to swap wines = just 15%-17%*. You can't swap wine at a lower total commission anywhere else!

• *See an example

  Here's the maths: 29% commissions - 10% Sell, Swap & Save discount - 2-4% loyalty credits = 15-17% cost to swap wines.

Note: you must make the Sell, Swap & Save purchase in the same calendar month as the sale to receive the 10% purchase discount.

» Refer Friends And Earn The Same Points & Credits They Do!

For example, if your friend buys $100 of wine both of you earn 200 points plus up to $2.00 of storage credits depending on your tier level. So, if you enjoy Cellarit's services and value for money, don't delay, start clocking up extra points and credits today. We hope you agree it's a "win-win" for everybody when you help us to build the Cellarit community. Thank you in advance, we really appreciate your help!

• Important: to qualify you must use the refer a friend link to invite your friends. We'll send them an email invitation with your personal note

It's Easy to Gain Maximum Rewards

As you can see from the Loyalty Tier table, you're rewarded with progressively richer rewards as you quickly advance through the loyalty tiers because you get points for everything you do: buying wine, selling wine, swapping wine, storing wine and referring friends.

Your Loyalty Points & Credits Accumulate & Never Expire

Your points and credits accumulate over the period that you are a Cellarit member and never expire so you don't need to "use them or lose them".

Loyalty Program FAQs

If you have a question that is not displayed on this list, please contact us and we'll get back to you right away.

Questions and Answer:

• How do I register for the loyalty program?

  Enrolment in the Loyalty Program is automatic when you register to become a Cellarit member. Membership is free and there are no annual fees.

• What makes the Cellarit loyalty program different?

  The Loyalty Program not only allows you to accumulate points for spending money but also for supporting the site in other ways. Examples include buying wine, selling wine, telling your friends about Cellarit or placing wine into Wine Storage. Perhaps the most important feature is that you points and credits never expire so that, over time, you can earn ever increasing benefits and credits. This feature rewards our long-term customers.

• How do I earn loyalty points and what can I do with them?

  Just about everything you do earns points including buying wine, selling wine, placing wine into storage and referring a friend (but you must use our invitation link above so that our computer system can link the registration of your friend to your loyalty point account). You can't actually "do" anything with your points,  their purpose is to determine your tier level. The more points you earn the higher your tier level...and the more significant your benefits.

• What's a tier level?

  Tier levels are named after bottle sizes and each member's points are used to determine which tier level that they belong to. The more points, the higher the tier level. Your tier level determines 2 things: your rates for wine storage and also the amount of credits you receive for buying or selling wine. Our computer system refers to your tier level in order to determine how many credits you earn for buying or selling wine or how much you pay for wine storage.

• What are credits and how do I get them and use them?
  Credits are like money and each credit is worth $1 towards wine delivery or wine storage. Depending on your tier level, each dollar you spend buying or selling wine earns you up to 2 credits (e.g., $2.00 of value). Your credits are used automatically, you don't need to do a thing. When you have enough credits from buying wine you'll receive a free delivery. Or, if you've placed your wine purchase into wine storage your credits will go towards your storage invoice. Similarly, if you sell wine your credits will go towards your storage invoice so it's possible to earn free storage just by selling wine. When a credit is used we'll deduct it from your account until your balance is used up. Any unused credits stay in your account, they never expire.
• It sounds complicated, how do I know it's working properly?

  We've designed the Loyalty Program to reward long-term relationships with our customers. A great deal of effort has gone into its design to make the process as user-friendly as possible. Every aspect of the program is automated and tracked by our computers behind the scenes. You'll always know where you stand in the program by referring to your points total in the Loyalty Program section. You will also have an itemised list that shows how your points were earned.

• How do I know how many points I've earned and the tier level I'm in?

  After sign in, click on My Loyalty Program at the left of the screen. You will see a summary of your point total and your loyalty tier. In addition, a detailed listing of your point earning activity is provided.

• Will the points for each activity or the amount of points for each tier change?

  We intend to keep the entire Loyalty Program as consistent as possible to ensure that it rewards our customers appropriately. As we gain experience with how customers use the site it may become necessary to make changes. We will explain any changes fully and give customers advance notice before we implement them.